Music on Main, the downtown, historic art district’s latest music installation, will start at 11 a.m. on March 31 at 361 S. Main, in the patio and parking lot of restaurant South of Beale.
The new, one day music festival, established by South of Beale and Shawn Gates of MyBlockMemphis, will feature a line up of local musicians, drink specials and giveaways.
Ed Cabigao, owner of South of Beale, stated the main purpose of the free and family-friendly event is to add another outlet for Memphis musicians to put their name out in the public eye as well as provide more entertainment for the city.
“If the event goes over well, it’s something that we’d kind of like to do as a spring and fall series, two in the spring and two in the fall in the same location until it’s apparent we need to expand” said Cabigao.
Though Cabigao is mainly involved in the venue space and drink organization, he labeled many of the local musicians playing the event as indie pop as well as performances by the Memphis division of School of Rock.
Audience members will also hear spoken word poetry performances throughout the sets of the musicians.
“It’s something you won’t find at many other downtown events or music festivals” said Cabigao, commenting on the addition of poetry readings.
The festival is also teaming up with local businesses to provide themed drinks to celebrate the occasion.
Music on Main patrons will be able to enter into giveaways to win t-shirts and gift cards to local businesses and restaurants according to Cabigao.
The sponsors of the event are wanting to promote the South Main district of downtown as well as the local restaurants.
Food will not be cooked or served in the stage area of the South of Beale parking lot to encourage concert goers to visit nearby restaurants.
Cabigao stated it is a possibility that some restaurants will participate in specials, but will have to mainly eat inside of the establishments.
The event will end at 4 p.m. March 31, but attendees can stay on the South of Beale patio or explore the streets and shops.
The sponsors of the event have already set another tentative date for an festival in May, but according to Cabigao, it depends on how the first event goes.